Six years ago, just before the world changed, Geoffrey and Sam met while working at a local pub in the UK. What started as long shifts and shared conversations quickly turned into a friendship built around one thing they both loved: bold, unforgettable flavour. Geoffrey, a trained chef with a deep passion for Indonesian, Indian and Middle Eastern cooking, grew up learning in the kitchen alongside his father, who could turn his hand to anything from Asian dishes to rich, aromatic curries. When a gluten allergy forced Geoffrey to step away from cheffing, he didn’t step away from flavour. Instead, he poured his creativity and love of spice into crafting products that deliver the same intensity and depth he built his career on.

Sam, a lifelong food enthusiast with a serious appreciation for heat, shares Geoffrey’s belief that food should be exciting, honest and full of character. Together they spent four years into Crazy B Sauce before launching Atomic Sea Salts — a natural next step for two people who truly understand how seasoning can transform a dish. Every blend is developed, tasted and perfected by them personally, and they will never sell anything they don’t genuinely love themselves.

Proudly made in small batches in the UK, Atomic Sea Salts reflects their commitment to quality, hard work and supporting independent, small-shop values — real flavour, made by real people, with nothing but passion behind it.